The Future of Video: 10 Top Trends to Watch in 2024
As for 2024, it is time to anticipate such shift in online content where videos will become the leading and engaging channel.
Innovative technologies, changing consumer behavior, and information access will be responsible for some of the top video trends to watch in 2024!
In terms of artist tools powered by AI, we can see the development of such tools, more focus on mobile-first content, and user-generated content likely becoming a key part of brand strategies.
There will be a shift in the distribution toward connected TVs and over-the-top platforms, while TikTok and Instagram Reels will become the dominant channels for short video content.
Videos will be interactive with buy buttons in and the tailored recommendations will be based on an individual viewer’s interests.
To conclude, brief attention span will force the creator to produce the brief and absorbing content, while the captions and 360-degree video will make the audience wider.
From innovative technologies to shifting consumer behaviors, here are the top video trends to watch in 2024:
The Top 10 Video Trends to Watch in 2024!
Interactive Video Experiences :
The interactive video content, which is on the rise, gives an opportunity to the viewers to interact directly with the content while they are viewing it and being a part of the immersive experience.
It ranges from an user-driven story in choose-your-own-adventure to interactive product demos and virtual tours, an interactive video just creates a more individual and stimulating watching experience.
Livestreaming and Real-Time Engagement :
Livestreaming is one of the key trends in 2024, as brands and content creators use platforms such YouTube Live and social network ecosystem, to interact with target audiences in e-presentime approach .
With the support of live events, Q&A sessions, production of behind-the-scenes footage, as well as interactive discussions, viewers are drawn to tune in and become more connected with the channel.
Short-form Video Content :
Short-form video content which is the characteristic of platforms such as IG(Instagram) reels and TikTok will boom in 2024.
Brands and names will move towards short-form videos to catch the attention, communicate messages in brief and capitalize the short-horizontal – scroll-of-content trend.
Augmented Reality (AR) and Virtual Reality (VR) :
With the greater use of AR and VR technologies in filming and watching videos, the boundaries between physical world and the virtual one are actually blurring.
Examples range from AR-enabled product demonstrations to VR-based storytelling experiences, which will broaden the production creativity of content creators.
Personalized and Contextualized Video Content :
As a result of data analytics and AI-driven personalization, video content will become more targeted, and specifically aligned with the viewers’ tastes, and preferences.
Brands will be able to derive valuable data insights to drive personalized video recommendations, targeted advertisement and content that connects emotionally with the viewer.
Vertical Video and Mobile-First Content :
Such trend will make more and more videos for mobile devices in a vertical (smart phone) format.
Brands and influencers will take advantage of mobile centric content strategies and produce videos mainly for vertical viewing as well as adding smooth integration into user’s social media feeds.
Ephemeral Content and Disappearing Stories :
Snapchat Stories and Instagram Stories, two examples of ephemeral content, are set to remain a key trend in 2024 showcasing the spontaneity and exclusivity that makes people participate.
Organizations will use disappearing stories to share their back-staged footage with their audiences, as well as compose special offers and time-limited announcements.
Ethical and Sustainable Video Production :
As to environmental and social problems more and more people pay more attention to them and the ethical and sustainable aspect of video production will increase in 2024.
Companies will make ecologically sustainable production their priority, while creators will ensure diversity and inclusiveness in their product range, with content fully in line with principles of authenticity and ethics.
Live Commerce and Shoppable Videos
E-commerce which is the combination of streaming and e-commerce will be a trend that will redefine how businesses conduct online marketing of products or services.
Marketers will use shoppable videos and interactive shopping experiences that are directly tied to the sales chain. Digital content will be normalized as commerce blurring the lines between entertainment and consumption.
User-Generated Content and Co-Creation :
User-created content (UGC) is capable to take the brand storytelling and promotional campaigns to the next level in 2024.
Companies will grant their audience an opportunity to become content creators, contributing to building of brand communities comprised of brand advocates who share both, real and relatable personal video content.
To conclude, 2024 is going to be very exciting and interesting year for video content considering revolutionary possibilities of upcoming trends that will significantly change the way we will share, create and interact with the video content in the years to come.
Interactive experiences and short clips is the taste of today, whereas AR/VR techs are the new innovations in the world of entertainment, as well as the consideration of ethics in that field is the imminent trend. Among these the future of video is just full of hopes and rich of potentials.
By this awareness and appreciation of these trends, a space is created within which businesses and artists can build their stories around that will leave viewers wanting for more of their products and Music for the years to come.
